Studio Clusta, brands that think. A Creative brand design studio. Collage of people and outdoor scenes including two men wearing sunglasses, a park with people, and a group of friends jumping at night.
Studio Clusta, brands that think. A Creative brand design studio. Group of five friends jumping in an alleyway at night, some holding sunglasses and one holding an umbrella, wearing casual clothing.
A webpage featuring profiles of two individuals named Dillon and Josh, with Dillon's profile expanded. Dillon's profile includes a photo of a young man with glasses and crossed arms standing outdoors in front of urban rooftops, and sections of text d
A collage featuring white slide sandals with 'CLUSTA' on the straps floating on a swimming pool, a row of mannequins dressed in colorful clothing, a person fishing by a pier, a large ocean wave, and a person in a hooded sweatshirt sitting against a b
A person sitting at a desk outdoors on a grassy hill with magazines scattered on the ground, a cityscape in the background, and a large moon in the sky. The image includes icons labeled 'our trash', 'our computer', and 'our future' to the right, with
A person with curly hair, wearing sunglasses, a white T-shirt, and khaki pants, holding an orange in a kitchen, with a mirror reflecting their image.
Collage of photos featuring young people, including a group of friends having fun with food and a girl holding a cup with handwritten note, varied background designs, and text labels reading 'Friendship', 'Revolt', 'Core Memories', and 'Possibility'.
A graphic design poster featuring a blue sky with clouds as background. It has the text "OUR STORIES" and two names, Dillon and Josh, at the top. The main focus is on a quote "Clusta is my mind palace" in large letters, with an image of a man smiling
A very blurred close-up of a person's face, with skin tones and lips faintly visible.
Two young men wearing black sunglasses and black jackets sitting in a living room, smiling.
A young man with curly hair wearing a dark jacket stands in a graffiti art exhibit with walls covered in colorful street art and paintings, a painted floor, and a curved ceiling with black and white graffiti patterns.
A split design featuring the text 'CLUTSA' on the left in large black letters on a white background, and an urban photo with buildings and people framed within a circular cutout on a black background on the right.
Top view of a person sitting on a pink donut-shaped pool float with colorful sprinkles, on a light blue water surface, with their hands behind their neck and legs stretched out.
Four young men wearing sunglasses standing in an urban city center with tall buildings, billboards, and busy streets, creating a tiny planet effect.
A presentation slide deck with multiple pages, including images of people, text, and graphics. Topics cover brand strategy, audience, investors, communities, operators, positioning, opposition, rivals, oasis, and manifesto, with images of individuals
Nighttime industrial scene with metal structures, bright light, and a tall red crane or tower.
A rock sculpture resembling a bird with a long beak, positioned perpendicularly on a stacked rock formation at night. The background features a cloudy sky and a distant cityscape.
Dimly lit scene with a person standing on a red-lit stage or floor, with only their legs and shoes visible, and windows on the wall illuminated by the red light.
White text on black background reading 'studio Gusta.'
Learn more

Ideas, design & creative connectivity

I am a co-founder of Studio Clusta. - the agency arm of our digital platform company, providing creative, strategic & brand design services. We don’t just make brands look good, we make them think.

I provide brand strategy and identity design that instantly differentiates. By building narrative and aesthetics that are rooted in the arts, literature and philosophy that pushes for a future of a creativity-led society.

The Clusta. Digital Platform

Clusta’s platform pushes the boundaries of UI design - myself and Ethan - a close friend - built the platform with a minimalist aesthetic, reflecting a philosophy of the platform’s architecture with minimal components and maximum creative potential.

Using this unique and powerful tool, We’ve worked with small companies, independent content creators and organisations such as the Fullbright Commission and their network of academics and graduates.

Our work at Clusta has been informed by a decade of research, iteration and a determination to help humans innovate in a world where truly original ideas are their most valuable competitive advantage.

Explore
Screenshot of a digital note-taking app with multiple colorful project boards, including topics like digital art learning resources, radio DIY, space mushroom TV series, and rhizome theory, displayed in a grid layout.

CreationS is a multidisciplinary design process. Interconnecting knowledge from all disciplines; programming, musical instrument innovation and philosophy. (Ivan Friedman)

Independent artist and musician 1volcano uses their Clusta collection to display and exhibit their albums and key links to their artwork. (Ed Fleming)

Rhizome is a sprawl of interconnected information on media theory, Clusta itself, film ideas, and digital projects. (Ethan Corcoran)

A Time-bending journal containing memory, dreams and the future. Exploring tenseless language and the experiential impact of interconnecting them. (Ivan Friedman)

A collection of digital mood boards or projectboards displaying various categories such as Clusta, CreationS, Volcano, Rhizome, and Time, with images, text, and visual elements for creative or research purposes.

red leaves and yellow

falling on the woodland path

slow me on my way

—Vera Kochanowsky

HAIKU MIX-MASTER 6000

I built an experimental tool that explores the translation of written language and harmonic grammar. Enter your poetry into the text fields, choose a musical key and instrument, and generate your very own chord progression from just text!

The app breaks down your poem into phonetic textures that arise when spoken and assigns a scale degree to the most prevalent phonetic in each line. This allows you to discover ways that two forms of language can interact.

Screenshot of a digital interface called Haiku Mix-Master 6000 with a purple and pink gradient background, featuring input fields for poetry lines, major and minor key options, a compose button, and three sample musical titles: Night Time, Space Man, Voice Ahh.
make music from your haiku